About Us

MU Group, formerly known as Market Union Co., Ltd., was founded at the end of 2003. Currently, MU Group consists of 70 business divisions and subsidiaries engaged in export trade and cross-border e-commerce. It launches 6 major operation centers in Ningbo, Yiwu, Shanghai (Yangpu District, Hongqiao CBD), Hangzhou (Xihu District, Binjiang District), Shenzhen, and Chengdu. Our regional strategy is to become the No.1 in the region. MU Group has 10 domestic branch offices in Ningbo (Jiangbei District, Southern Business District), Cixi, Qingdao, Nanjing, Quanzhou, Jinjiang, Shantou, Guangzhou and Dongguan. Additionally, we have 4 factories in Ningbo, Yiwu, and Vietnam. Furthermore, the group has purchasing and sales branch offices in Hanoi, Ho Chi Minh City, Jakarta, Manila, Istanbul, Mumbai, Paris, London, Moscow, Mexico City, Panama, and other areas. We refer to this as our “buying and selling dual-line business”. MU Group aims to become the first Chinese full-category supply chain management company to go global, providing global customers with Chinese products and services of extreme cost performance

At present, MU Group has developed into one of the group companies with the largest self-operated export scale and the largest number of employees in Zhejiang Province. The total export volume reached 1.5 billion US dollars in 2023, with 3,200 colleagues, and the total office and storage area exceeding 250,000 square meters. Helping Western customers with purchasing management and design in Asia has always been the group’s main business. Our customers include leading global retailers, world-renowned brand customers, and Fortune Global 500 companies. We also provide fragmented and flexible procurement services for some overseas small and medium-sized retailers, brands and importers, overseas e-commerce companies, social media KOLs, and live streamers on Tik Tok. For the past 20 years, the group has maintained good cooperative relationships with 10,000+ overseas customers from over 200 countries and regions worldwide, providing them with a range of value-added services of extreme cost performance, including digital transformation, market research, data analysis, product development and design, procurement services and management, packaging design, product testing and quality control, international logistics coordination, procurement agency financing, and after-sales support.

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What we do

  • Market research
    Begins with thorough market research to understand consumer demands and market trends.
  • Data analysis
    Utilizes data analysis to interpret research findings, shaping informed strategies.
  • Product development & design
    Develops and designs productsaligned with market needs identifiedin the earlier stages.
  • Procurement services & management
    Manages procurement efficiently,sourcing the right materials andsuppliers.
  • Packaging design
    Designs packaging that is both functional and appealing, enhancing product value.
  • Product testing & quality control (QC)
    Ensures product quality and compliance through rigorous testingand QC.
  • International logistics coordination
    Manages logistics, coordinating the transportation of products globally.
  • Procurement agency financing
    Offers financing solutions, supporting the procurement process financially.

MU Group in numbers - 2024

  • $ 1.5 + bn
    total annual import and export volume
  • 10,000 +
    customers
  • 10,000 +
    suppliers
  • 200 +
    markets coverage
  • 20 +
    years history
  • 3,200 +
    employees
  • 6
    operation centers
  • 9
    domestic branch offices

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